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Shop Herschel | Herschel Online - Benny's Boardroom

Welcome to Herschel Supply Co. 

Named after the small Canadian town where three generations of their family grew up, brothers Jamie and Lyndon Cormack founded Herschel Supply Co. with a view to creating a brand that walks the careful line between nostalgic and modern.

"Our goal is to create a timeless product with a fine regard for detail."

From the iconic Herschel Little America backpack to the versatile Herschel Heritage backpack to a variety of kids backpacks, duffle bags, stylish hats and wallets, Herschel is driven to provide the everyday traveler with the perfect bags and accessories. Herschel Supply’s classic collections have been thoughtfully designed from the ground up to include details that aid in daily journeys.

Featuring timeless silhouettes inspired by the world around us, each piece evokes a bit of nostalgia yet offers modern functionality. Importantly, Herschel makes products that are built to last - not end up in a landfill. All Herschel Supply Co. products are covered by a lifetime warranty.